Lingerie Football League Is Getting A Makeover

Maybe the world should have ended in 2012. After all, what‘s there to live for now that the Lingerie, excuse us, the Legends Football League decided to rebrand themselves and head in a new, less sheer direction?

The words tore through us as we read the report on Words like “hurting its credibility” and “scrapping the ‘lingerie’ aspect of the uniform” left us reaching for answers. What does it all mean?

Don’t fret; all is not lost. We here at JACK FM, upon hearing the news, decided to thoroughly investigate what exactly the hell was going on, and what we found was encouraging.

But first, a little history. In LFL premiered in 2009 as an alternative to the Super Bowl Halftime Show. It was a simple yet brilliant concept, 7 women per team wearing only lingerie playing football on a shortened 50 yard field.

According to the official LFL website, since that glorious debut, the LFL:

  • Has been named ‘Nation’s fastest growing sports league.’
  • Secured the 1st ever video game deal in the history of women’s sports.
  • Has record TV ratings for MTV Networks.
  • Is broadcast to nearly 85 territories around the world.
  • Launched international league play in Canada (2012), Australia (2013) and Europe (2015).

Pretty impressive, stuff. Which leads to the question, if they’ve been so successful, what’s the deal with the rebranding?

This is what the LFL had to say: This is the next step in the maturation of our now global sport. While the Lingerie Football League name has drawn great media attention allowing us to showcase the sport to millions, we have now reached a crossroad of gaining credibilty as a sport or continuing to be viewed as a gimmick.

(Of course, spelling “credibility” correctly on your website would also help, but we digress)

Some of the changes include actual uniforms with “performance wear” replacing the lingerie. But judging by the looks of it, performance wear looks a lot like lingerie. They’ll also sport new logos that no longer have any “sexy female images.” Because we all watched the LFL to see the logos.

In short, the LFL is trying to become more of a legitimate sports league while still managing to hold on to their roots. We here at JACK FM wish them the best as they venture off on their journey.  And yes, you better believe we’ll be watching every step of the way.

– Carlos Delgado, CBS Radio


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