Internet crazes come and go. Remember planking, Vadering, or McKayla Maroney is not impressed? Those were fun and all, but did they save lives?

That’s what mamming is hoping to do. The goal is to help raise breast cancer awareness and encourage woman to get a mammogram, a medical procedure that can detect breast cancer, all throug the act of #mamming.

Mamming is described at as “the act of laying your (clothed) boobs on a flat surface. Like a counter. Or a bench. Or the body of a person who is #planking.” It is meant to mimic what women have to do during an actual mammogram, which is lay their breast on the machine’s flat surface.

“Mamming is about embracing the awkwardness of mammograms,” the site states, “because when breast cancer is caught early, over 90% of women beat it.”

Now that something we can all support. Check out pictures of women mamming and get more info at Of course, you too can join in and help raise breast cancer awareness by taking a picture of yourself mamming and tagging it #mamming.

– Carlos Delgado, CBS Radio


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