By Nadia Noir

Los Angeles may be going through a drought, but that hasn’t stopped some street artist from posting up giant matchsticks all over the city. They’ve been spotted at Runyon Canyon, Sunset Junction, and Venice Beach. The giant pieces of wood are topped with sparkly, sequin matchstick tops and are fun, quirky pieces of art that everyone thought was some random, mysterious street artist.

Well, don’t get all fired up, but it’s actually the “man” behind this guerrilla marketing stunt and the artist in question was Many Castro (who did the ruby slippers on power lines.) The viral campaign was created by dating app, Tinder. The public at large found out with Tinder left a giant matchbox full of matchsticks on Venice Beach along with the hashtag #tindermoments.

Searching that hashtag on Twitter brought up a lot of weird tweets about dating, which makes us super glad we aren’t in the swipe left-swipe right generation.

Apparently, Tinder is advertising their new Moments feature which is sort of like a 24 hours long Snapchat with potential matches. You can share photos with someone for 24 hours and then they disappear. Much like the mystery and fun of dating in modern times.


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